Build Digital Properties

We design and build Chinese website, social media mini-site, Chinese Wiki page, … as foundation to provide the genuine and fresh Chinese content

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Paid Advertising

Baidu Paid Search Advertising, Baidu DSP, Tencent Display Advertising, KOL engagement, … those paid media are efficient to drive leads and acquire traffic for short-term

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Social and Content Marketing

We help our clients generate organic content and post frequently on WeChat and Weibo, and manage interactive campaign to engage customers

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Is It Difficult To Do Marketing in China?

Before we answer this question, we always ask our client about their business goal from China marketing, in 6 months, 12 months and 24 months. We will help our clients to design a practical short-term and long-term marketing strategy, and prioritize the campaign roadmap to achieve their business goals.

In the past 6 years, we have seen many successful and failure marketing practices on China’s internet.  Here are what we like to share with you our philosophy about build a solid brand image on China’s internet.

  1. First of all, prepare the Chinese digital properties. Without a well designed Chinese website or Chinese social media page/content, it is hard to convince Chinese customer.
  2. Content is the king to build a solid brand image on China’s internet. Nobody will love a brand or product without seeing tons of analysis, reports, comments, stories, … the attractive, fresh and consistent Chinese content can build share of voice, and contribute the brand awareness.
  3. Design a simple and easy conversion workflow. Over 65% of internet visits in China are through mobile devices. 54% of Chinese internet users use WeChat over 2 hours/day. It is critical to design a user friendly call-to-action process to engage customers.

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We like to share our insights and experience to help you grow your business in China. Please contact us to get a service proposal.

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