Is It Difficult To Do Marketing in China?
Before we answer this question, we always ask our client about their business goal from China marketing, in 6 months, 12 months and 24 months. We will help our clients to design a practical short-term and long-term marketing strategy, and prioritize the campaign roadmap to achieve their business goals.
In the past 6 years, we have seen many successful and failure marketing practices on China's internet. Here are what we like to share with you our philosophy about build a solid brand image on China's internet.
- First of all, prepare the Chinese digital properties. Without a well designed Chinese website or Chinese social media page/content, it is hard to convince Chinese customer.
- Content is the king to build a solid brand image on China's internet. Nobody will love a brand or product without seeing tons of analysis, reports, comments, stories, ... the attractive, fresh and consistent Chinese content can build share of voice, and contribute the brand awareness.
- Design a simple and easy conversion workflow. Over 65% of internet visits in China are through mobile devices. 54% of Chinese internet users use WeChat over 2 hours/day. It is critical to design a user friendly call-to-action process to engage customers.
Please Contact Us
We like to share our insights and experience to help you grow your business in China. Please contact us to get a service proposal.