We design and build Chinese website, social media mini-site, Chinese Wiki page, … as foundation to provide the genuine and fresh Chinese content
Baidu Paid Search Advertising, Baidu DSP, Tencent Display Advertising, KOL engagement, … those paid media are efficient to drive leads and acquire traffic for short-term
We help our clients generate organic content and post frequently on WeChat and Weibo, and manage interactive campaign to engage customers
Is It Difficult To Do Marketing in China?
Before we answer this question, we always ask our client about their business goal from China marketing, in 6 months, 12 months and 24 months. We will help our clients to design a practical short-term and long-term marketing strategy, and prioritize the campaign roadmap to achieve their business goals.
In the past 6 years, we have seen many successful and failure marketing practices on China’s internet. Here are what we like to share with you our philosophy about build a solid brand image on China’s internet.
- First of all, prepare the Chinese digital properties. Without a well designed Chinese website or Chinese social media page/content, it is hard to convince Chinese customer.
- Content is the king to build a solid brand image on China’s internet. Nobody will love a brand or product without seeing tons of analysis, reports, comments, stories, … the attractive, fresh and consistent Chinese content can build share of voice, and contribute the brand awareness.
- Design a simple and easy conversion workflow. Over 65% of internet visits in China are through mobile devices. 54% of Chinese internet users use WeChat over 2 hours/day. It is critical to design a user friendly call-to-action process to engage customers.
Please Contact Us
We like to share our insights and experience to help you grow your business in China. Please contact us to get a service proposal.